Jobs

Marketing Executive

Job description

To contribute to and develop integrated marketing campaigns to promote a product, service or idea. It’s a varied role that includes:

  • planning
  • advertising
  • public relations
  • event organization
  • product development
  • distribution
  • sponsorship
  • research

Skills

  • You will need to have:
  • communication and interpersonal skills
  • customer-facing skills
  • commercial awareness and business acumen
  • the ability to think strategically
  • copywriting and design skills in order to produce marketing materials for both print and online
  • creativity
  • an eye for detail
  • analytical skills to evaluate marketing campaigns
  • drive and self-motivation
  • a flexible approach to work
  • the ability to work well under pressure
  • teamwork and the ability to foster good working relationships
  • influencing and negotiation skills
  • skills in IT and social media
  • numeracy skills.

Work activities

  • Preparing and delivering marketing plans within key objectives
  • Working with in-house designers to produce materials of visual impact and within brand guidelines
  • Involving key stakeholders for product at each stage of campaign, and reporting results once completed
  • Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
  • Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format
  • Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service
  • Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters
  • Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
  • Attending key conferences to manage booth, do customer interviews and focus groups
  • Monitoring competitor activity and generating leads for products and services.

Marketing Executive Skills and Qualifications:

Advanced Degree in Marketing, Business, or a Related Field, Extensive Marketing Experience, Computer Proficiency, Creativity, Innovation, Adaptability, Interpersonal Communication, Client Relationships, Writing, Public Speaking, People Management, Leadership, Organization, Planning, Multi-Tasking, Budgeting, Research, Analysis

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